Making the Wiscasset Early Riser sale pre-dawn on Saturday was not a problem for Boothbay Harbor’s Dave Bean. He’s up at 4 a.m. every day for his Boothbay Harbor business, Bristol Lobster Sales. He and wife Kathy were at BIRCH at 72 Main Street. “We’re here on a mission,” he said. They planned to get a photo on canvas, “Monhegan Portrait,” by BIRCH co-owner Brad Sevaldson.

Also before sunrise, Marjorie Di Vece of Wiscasset was shopping at DebraElizabeth’s at 78 Main Street. She already had gotten most of her gift shopping done prior to Saturday’s sale. “So I’m just getting odds and ends. And I just like to come downtown. There are some nice shops here.”

Asked how business had been going at Early Riser, DebraElizabeth’s owner Pat Schaffer said between customers at the counter, “Good. I think very good.”

For many of the bargains to be had throughout participating businesses, sleepwear was not required. But Wiscasset Town Manager Marian Anderson, shopping at In the Clover at 85A Main Street, was in early bird fashion with a pant leg reading “SLEEP ALL DAY.”

Also at In the Clover, Wiscasset’s Kristy Lincoln said she, her sister Amy McCollett of Chelsea and their mother Lynn Lincoln of Wiscasset get together to go to any early bird sale they can. “It’s a fun thing.”

Inside Ames True Value Supply up Route One, a table of refreshments featured doughnut holes, coffee and orange juice with pineapple.

At sunrise, all the parking spaces on one side of Main between Middle and Water streets and all but two spaces on the opposite side were filled.

Just onto Middle Street, Katie West of Freeport was setting up her tea house-food truck, Caravan Serai. Serai means traveling mystics, she explained. Inside, West had sheepskins and pillows waiting for the morning’s shoppers to sit, take a break and enjoy free cider. It’s important for people to come together and to slow down in today’s world, West said.